Alatto Technology and Ubiquitous Business Technology announce new mobile content discovery solution -
"Tribes" powered by Alatto

Tokyo, Japan - 27th June 2006

Alatto and ubit Co-operate to deliver a Mobile 'Content Discovery' Solution to the Japanese Market

Mobile Discovery and Content Management Firms co-operate to deliver combined solution ideally suited to Mobile Operators and Content Partners.

Alatto the company that has pioneered the mobile content discovery space, has announced a collaboration venture with leading content management company ubit from Japan.

ubit has been focusing on the mobile internet since 1999 and its MS2 system is now serving more than 300 mobile sites worldwide, including Orange Group and Nikkei Business Press.

ubit CEO Akiho Ohnuma stresses the importance of collaboration for Mobile Operators and Content partners to beat the competition: "From the early success of mobile services in Japan we learned that small companies with an edge can beat the giants, particularly when focusing on core competence and a clear value proposition. ubit's Web-based Site Builder ASP tool enables creative designers with no knowledge of handset technology to build mobile sites for communities in a matter of hours. This could spur profitable niche markets for MVNOs that can address large communities, such as sports clubs". He continued, "We started working with Alatto because we recognised that the company had developed a compelling 'Content Discovery' solution that would meet the immediate and future needs for easy browsing as the volume of mobile content expoldes."

According to Aubrey Bourke, Director of Alatto Technology, "we are delighted to be working with ubit because the company appreciates that doing business in the mobile market is increasingly about ease of use and making mobile browsing easy for the mobile subscriber. Mobile Operators and Content Partners need to invest in innovative technology to make it easier for the end user to access the right content."

"ubit has a proven understanding of how content can be married with 3G technologies to create compelling services for communities of mobile subscribers. Japanese operators have been leading the world in this type of technology. But ubit also appreciates that operators need to make mobile browsing or discovery easier and that's where Alatto comes in. ubit is a content delivery specialist for the mobile age. We help operators, MVNOs and Content partners to make their content easier to access. So together we provide a powerful solution for Operators, with ambitions to grow their data services revenue."

About Alatto

Alatto has set the standard for content discovery solutions for the mobile industry. We help operators build more effective portals, thereby improving profit and business performance. We enable users to discover content they find personally compelling. This increase portal traffic, data consumption and profit .

Alatto is a company with a vision: to develop the best possible mobile consumer experience. To do this we innovate new services and work with leading technologies. Alatto Technology's Tribes system allows operators, MVNOs and Aggregators to achieve optimized data consumption - defined by their own particular needs.

Alatto has a proven track record since 1999 of delivering mobile solutions for customers such as Vodafone, O2 , 3, Mobistar, KPN Telfort and Orange. Renowned for innovation, Alatto is privately held and headquartered in Dublin, Ireland

About ubit

ubit is a global leader in mobile content delivery systems. With offices in Japan (HQ) and Europe, ubit has been focusing on the mobile internet since 1999. Its MS2 system is now serving more than 300 mobile sites worldwide. Ubit, with its fully bilingual staff, brings the Japanese 3G experience to the world.

MS2 is a modular system designed to assist content providers and carriers in managing their mobile presence from end to end. It includes a wide range of features such as on-the-fly content adaptation, personalization and global carrier connectivity, making it the perfect tool for content delivery, mobile campaigns and mobile communities.

There are no short-cuts when successfully bringing brands and new services to the mobile. Through years of experience in working with carriers and content providers in both Europe and Japan, ubit offers you experienced project members dedicated to your business. Your success is our success.

---

For more information about Alatto Technology
Aubrey Bourke - Director
T: +353 1 2090700
F: +353 1 2090707
www.alatto.com

© 2006 Alatto. All rights reserved.