MS2 Carrier Version

Mobile Content Distribution - MS2 Carrier Version

The biggest challenge for mobile carriers is without doubt to ensure a perfect user experience on their portal. To do so 3 main challenges need to be met: to aggregate content from a wide variety of sources, to deliver to numerous different handsets, and to present personalized information to the customer.

MS2 helps them to reduce this complexity. Indeed by using the system for the content partners, the carriers:

• reduce the overall complexity and amount of billing integrations (only configuration is required)
• transfer the hassle of handset management from the content providers to UBIT (thus reducing communication overhead and ensuring better and uniform result throughout the portal)
• provide high flexibility for personalizing the sites using the market segments defined by the carrier
• reduce the required time to connect new content providers from weeks to days