MS2 Carrier Version

Mobile Content Distribution - MS2 Carrier Version

The biggest challenge for mobile carriers is without doubt to ensure a perfect user experience on their portal. To do so 3 main challenges need to be met: to aggregate content from a wide variety of sources, to deliver to numerous different handsets, and to present personalized information to the customer.

MS2 helps them to reduce this complexity. Indeed by using the system for the content partners, the carriers:

• reduce the overall complexity and amount of billing integrations (only configuration is required)
• transfer the hassle of handset management from the content providers to UBIT (thus reducing communication overhead and ensuring better and uniform result throughout the portal)
• provide high flexibility for personalizing the sites using the market segments defined by the carrier
• reduce the required time to connect new content providers from weeks to days

Orange NL Case

Since 2002, Orange Netherlands is using MS2 as preferred partner to support its OrangeWorld portal. Most of the content providers choose to let their site be hosted on MS2, which ensures them faster time-to-market, while Orange keeps better control over the user experience.