On-the-fly Site Generation

Content providers must until now manually adapt and optimize content for mobile usage, hence, they are currently facing increasing costs. Optimized display on all possible device types is required to match the customers' expectations and stay ahead of competition.

So far device specific adaptation and optimization require skilled specialists dealing with a multitude of markup languages and with an ever increasing variety of handset specifications. MS2 allows automatic rendering and transcoding for each handset on the market, hence, reduce cost of ownership.

Companies distributing mobile content face many challenges:render mobile content to a large variety of devices, aggregate from multiple content sources, deploy services quickly, manage content efficiently, and deliver personalized content to the end-user.

Based on the experiences in the Japanese mobile internet market providing a large variety of services to hundreds mobile devices on different networks, the Mobile Site Management System (MS2) was designed to meet these challenges head on.